Creating a compelling explainer video is work. You have to craft a scintillating script, record a splendid voiceover, add motion graphics, and tweak and finesse the video to get the right tone, look and feel. It can consume a big chunk of your time. All these pieces have to be combined to create a truly impactful explainer video. Doing it yourself is almost the insurmountable challenge, and if you manage to do it, the chances are that the end product won’t be up to the mark. That’s why hiring a reputable video production company for the project is a good idea. But before you hire a video production company, look at the following aspects:
Make sure the company can produce top-notch explainer videos
Take the time to watch explainer videos the company has produced and ascertain that they are indeed top-notch and compelling. If you have a trained eye, you will quickly know what makes a persuasive explainer video. You can also look at the engagement on the video and use tools to know its conversion rate. If everything is positive, then you know you’ll be dealing with the right video production company.
Get to meet the team that will produce your explainer videos
For the successful production of animated explainer videos, you need the following experts; scriptwriter, illustrator, storyboard expert, and animator. Ensure that the four experts are good at what they do. It’s also important to sit down with the video production crew and tell them how you want your story told. Great explainer videos come from collaborative effort.
Ask the company that seeks to produce your explainer videos to present previous storyboard samples
Ascertain that the storyboard is thorough, detailed and compelling enough. It should be all-encompassing and cover all aspects of the video script. It should also be inventive and original. The same should apply to animation and illustration.
The cost of producing your explainer videos
You should only choose a video production company that aligns with your budget, although price shouldn’t be the deciding factor. Ensure you get quotes from shortlisted companies and compare them. Settle on a video production company that offers great results on a fair budget.
The company should be able to turn out unique explainer videos
Look, there is a ton of explainer videos about the same product out there. So you want a video that will stand out from the crowd. That’s why it’s recommended that you choose a video production company that is known to consistently produce unique explainer videos.
Finding the best explainer video production company is not a walk in the park. You must conduct extensive research to find one. Luckily, this list gives you a great starting point.