The color you choose is critical to the success of your explainer video. Colors can psychologically influence viewers to act in a particular fashion. This explains why burger joints utilize different colored wrappers to affect the buyer’s appetite, which substantiates the fact that color choices can affect someone’s buying decision. So, whenever you’re making your explainer videos, ensure you choose your colors wisely. Luckily, we are going to give you a rundown of color ideas to implement in your explainer videos:
Color Ideas for Your Explainer Videos #1: White
White has long been associated with hygiene and cleanliness. That’s why you must have a lot of white color in your explainer videos. However, too much white can be disastrous. It can make people think of a hospital setting, which usually is not a pleasant feeling.
Color Ideas for Your Explainer Videos #2: Red
Red is regarded as a color of power. It’s stimulating and evokes emotions. That’s why you should use it sparingly in your explainer videos to catch the attention of viewers.
Color Ideas for Your Explainer Videos #3: Black
Most video makers are coy about using black because it represents boldness, sophistication and complete control. Its usage largely hinges on the color design of the explainer videos.
Color Ideas for Your Explainer Videos #4: Blue
Blue is the exact opposite of red. It signifies calm and trust, more so when light and dark colors are combined. This explains why financial institutions, such as banks prefer the blue color.
Color Ideas for Your Explainer Videos #5: Pink
This color is linked with femininity. It offers a soothing effect; which is why it’s mostly used in explainers videos that target products exclusively for women.
Color Ideas for Your Explainer Videos # 6: Green
This is a no-brainer. When you see green, nature and balance pops into the mind. If you want to pass across a message of heath, this is the best color to choose. It works even better when combined with orange.
Color Ideas for Your Explainer Videos #7: Yellow
Yellow depicts friendliness and optimism. It’s adapted to products that want to pass a message of youthfulness and fun.
Color Ideas for Your Explainer Videos #8: Purple
Purple depicts spirituality, relaxation, and meditation. That’s why it’s used in explainer videos that feature aromatherapy products.
Color Ideas for Your Explainer Videos #9: Grey
Grey is normally associated with boredom. That’s why you should be careful when using it in your explainer videos. However, the right combination of other colors can make it impactful.
Well, that’s the highlight of color ideas for explainer videos. Color is of utmost importance when trying to motivate customers to watch your explainer videos to the end and take action. If you don’t know much about color implementation in explainer videos, better leave it to the experts.
We prepare animated explainer videos to tell your patients about new office practices or procedures.
— Adific Studio (@AdificStudio) 16 de febrero de 2018